Apple Music’s Brazilian playlists had the jams, but the covers didn’t always capture the vibe.
I had the privilege of collaborating with the Apple Music team to redesign the covers, curating and directing a group of renowned visual artists. Together, we created new covers that not only matched the energy of the playlists but also connected deeply with the culture of each music community.
My role: creative, art director
“APPLE HAS BEEN QUIETLY HIRING ICONIC ARTISTS TO DESIGN APPLE MUSIC PLAYLIST COVERS” The Verge
Welcome to Mime Academy: transform your tech-induced flailing into flawless silent performance.
My role: creative, art director, co-director
Google Cloud offers the most secure, heavily tested, end-to-end cloud infrastructure to date. But that doesn’t sound very “Googley”. So we created an international campaign that speaks the language that every CTOs, CIOs, and ITDMs around the world could understand.
Made these with Flavia, Dom, ElevenInc, Cut&Run, GentlemanScholar, and Google Cloud teams. Music by Mark Mothersbaugh.
My role: creative lead, art director, illustrator
Teamed up with AKQA to bring this vibrant animation to life for Robinhood, with stunning visuals and motion crafted by Laundry Studio.
My role: Associate Creative Director
If you don’t have Xfinity, you’re stuck in a parallel universe with old, slow technology.
My role: creative, art director
The new VW Fox wanted to show-off their big and redesigned interior. So we decided to turn it inside-out.
My role: creative, art director
A series of interactive IG stories for RedBull.
My role: creative, art director, illustrator, animator
Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for people to share their stoned ideas.
My role: Creative, Maker
Gamers want to play more and wait less on-line. On a busy game convention wouldn't be different. Xfinity’s Waitbot 5000 was there to help.
My role: creative, art director
Intel was launching its new processor chip in Brazil, targeting digital artists, creators, and music producers. To promote it, we created a live interactive experiment, turning a hip-hop artist into a human processor. The project took place at the Creators Project, an art and tech festival.
2011
The Blue Angels were in town for the San Francisco Fleet Week, an event to honor and demonstrate the US Armed Forces.
So my friend Pablo, the talented actor for this one, and I decided to take advantage of the occasion and shoot a video that turned the flying war machines into inoffensive toys.
My role: Director, Creative
I teamed up with ElevenInc to show how Google Cloud was helping the NCAA find insights in their data.
Working closely with Buck, we turned some of my sketches into polished 3D illustrations. This was a fun one.
The print ads dominated the NYTimes, Wall Street Journal and Sports Illustrated.
My role: creative, art director , illustrator
Teamed up with the one and only Pablo Rochat to bring these playful cowboy content to life, with props by Magnolia Arthouse.
My role: Creative / Co-Director
What happens when San Francisco skateboarding and techie culture collide? Hit play to find out.
Made for Halloween week.
My role: Co-Director, Creative
Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. Unfortunately, it missed the most common photos iPhone users take: unflattering ones. So we set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.
#concept #artdirection
Animation made to celebrate Aaron Judge 50th home run.
My role: creative, art director, illustrator, animator
Turning narcissists into activists on social media, for the 2020 presidential election in the US.
My role: creative, art director, illustrator, animator
The Facebook team challenged us to create a video content that would stop thumbs from scrolling. So, Doritos Bold Emojis came to life.
My role: creative, art director, illustrator
A first-of-its-kind, dual-screen experience that helped make this one of the most successful product launches in Cheetos history.
My role: creative, art director
Videos for Nike Playlist for Kids.
My role: Creative, illustration, animation, sound effects
2021
