Apple Music’s Brazilian playlists had the jams, but the covers didn’t always capture the vibe.
I had the privilege of collaborating with the Apple Music team to redesign the covers, curating and directing a group of renowned visual artists. Together, we created new covers that not only matched the energy of the playlists but also connected deeply with the culture of each music community.

My role: creative, art director

“APPLE HAS BEEN QUIETLY HIRING ICONIC ARTISTS TO DESIGN APPLE MUSIC PLAYLIST COVERS” The Verge

Welcome to Mime Academy: transform your tech-induced flailing into flawless silent performance.

My role: creative, art director, co-director

Google Cloud offers the most secure, heavily tested, end-to-end cloud infrastructure to date. But that doesn’t sound very “Googley”. So we created an international campaign that speaks the language that every CTOs, CIOs, and ITDMs around the world could understand.

Made these with Flavia, Dom, ElevenInc, Cut&Run, GentlemanScholar, and Google Cloud teams. Music by Mark Mothersbaugh.

My role: creative lead, art director, illustrator

Teamed up with AKQA to bring this vibrant animation to life for Robinhood, with stunning visuals and motion crafted by Laundry Studio.

My role: Associate Creative Director

The brief was to deposition AT&T's U-verse, one of Xfinity's primary competitors, as using old and slow technology.

My role: creative, art director

The new VW Fox wanted to show-off their big and redesigned interior. So we decided to turn it inside-out.

My role: creative, art director

A series of interactive Instagram content for RedBull, created with my friend Pablo.

My role: creative, art director, illustrator, animator

Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for people to share their stoned ideas.

My role: Creative, Maker

Gamers want to play more and wait less on-line. On a busy game convention wouldn't be different. Xfinity’s Waitbot 5000 was there to help.

My role: creative, art director

The Blue Angels were in town for the San Francisco Fleet Week, an event to honor and demonstrate the US Armed Forces.

So my friend Pablo, the talented actor for this one, and I decided to take advantage of the occasion and shoot a video that turned the flying war machines into inoffensive toys.

My role: Director, Creative

I teamed up with ElevenInc to show how Google Cloud was helping the NCAA find insights in their data.

Working closely with Buck, we turned some of my sketches into polished 3D illustrations. This was a fun one. 

The print ads dominated the NYTimes, Wall Street Journal and Sports Illustrated.

My role: creative, art director , illustrator

What happens when San Francisco skateboarding and techie culture collide? Hit play to find out.

Made for Halloween week.

My role: Co-Director, Creative

Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. Unfortunately, it missed the most common photos iPhone users take: unflattering ones. So we set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.

#concept #artdirection

Animation made to celebrate Aaron Judge 50th home run.

My role: creative, art director, illustrator, animator

Turning narcissists into activists on social media, for the 2020 presidential election in the US.

My role: creative, art director, illustrator, animator

The challenge was to create a light content that catches people attention in the middle of the Facebook time-line chaos. So Doritos Bold Emojis were born. Taking advantage of Facebook auto-play video feature, we were able to surprise people connecting regular emojis with animated bodies.

My role: creative, art director, illustrator

A first-of-its-kind, dual-screen experience that helped make this one of the most successful product launches in Cheetos history.

My role: creative, art director

Videos for Nike Playlist for Kids.

My role: Creative, illustration, animation, sound effects

2021

To kick off the World Cup we created a social game that challenged Chester’s fans: follow Chester’s amazing soccer moves and guess the right answer in the comments.
Thousands joined in, and those who got it right scored a soccer ball autographed by our famous Cheetah. Pretty fancy, huh?

After coming up with the concept, I got to design and produce the wardrobe and props, direct the shoot, and even operate the puppet for the scenes. It was a sweaty, but super fun day!