Stoked to work on a music video for Drake, Project Pat, and 21 Savage. It was awesome to be on set with such hip-hop icons and, on top of that, have the chance to collaborate with my longtime friend Pablo alongside a team of badass professionals who made the process flow smoothly.
My role: Creative Director
2021
Apple Music's Brazilian playlists were a great music selection, but the covers didn't always match the vibe and authenticity of the tracks. I was lucky to have the opportunity to help the Apple Music team redesign some of the covers.
I curated and directed a group of renowned Brazilian visual artists to create new covers that better represented the energy of the playlists and connected with the culture of each music community.
My role: creative, art director
“APPLE HAS BEEN QUIETLY HIRING ICONIC ARTISTS TO DESIGN APPLE MUSIC PLAYLIST COVERS” The Verge
Virtual reality is on the rise, but no one has made use of the ridiculous arm gestures people make while using a VR headset. Mime Academy puts those arms to use, but teaching you how to become a mime.
My role: creative, art director, co-director
Google Cloud offers the most secure, heavily tested, end-to-end cloud infrastructure to date. But that doesn’t sound very “Googley”. So we created an international campaign that speaks the language that every CTOs, CIOs, and ITDMs around the world could understand.
Made these with Flavia, Dom, ElevenInc, Cut&Run, GentlemanScholar, and Google Cloud teams. Music by Mark Mothersbaugh.
My role: creative lead, art director, illustrator
A series of interactive Instagram content for RedBull, created with my friend Pablo.
My role: creative, art director, illustrator, animator
Some friends and I set up a fake TED Talk stage at the 4/20 Festival in San Francisco for people to share their stoned ideas.
My role: Creative, Maker
The brief was to deposition AT&T's U-verse, one of Xfinity's primary competitors, as using old and slow technology.
My role: creative, art director
Worked with the AKQA team to bring this animation to life for Robinhood. Animation by Laundry Studio.
My role: Associate Creative Director
The new VW Fox wanted to show-off their big and redesigned interior. So we decided to turn it inside-out.
My role: creative, art director
Gamers want to play more and wait less on-line. On a busy game convention wouldn't be different. Xfinity’s Waitbot 5000 was there to help.
My role: creative, art director
The Blue Angels were in town for the San Francisco Fleet Week, an event to honor and demonstrate the US Armed Forces.
So my friend Pablo, the talented actor for this one, and I decided to take advantage of the occasion and shoot a video that turned the flying war machines into inoffensive toys.
My role: Director, Creative
I teamed up with ElevenInc to show how Google Cloud was helping the NCAA find insights in their data.
Working closely with Buck, we turned some of my sketches into polished 3D illustrations. This was a fun one.
The print ads dominated the NYTimes, Wall Street Journal and Sports Illustrated.
My role: creative, art director , illustrator
What happens when San Francisco skateboarding and techie culture collide? Hit play to find out.
Made for Halloween week.
My role: Co-Director, Creative
Apple's "Shot on iPhone 6" campaign consists of beautiful photographs taken with iPhones. Unfortunately, it missed the most common photos iPhone users take: unflattering ones. So we set out to solve that problem by installing our own satirical versions of the ads around San Francisco. Within 24 hours of launching the Tumblr, the project received global attention and media coverage.
#concept #artdirection
Animation made to celebrate Aaron Judge 50th home run.
My role: creative, art director, illustrator, animator
Turning narcissists into activists on social media, for the 2020 presidential election in the US.
My role: creative, art director, illustrator, animator
The challenge was to create a light content that catches people attention in the middle of the Facebook time-line chaos. So Doritos Bold Emojis were born. Taking advantage of Facebook auto-play video feature, we were able to surprise people connecting regular emojis with animated bodies.
My role: creative, art director, illustrator
A first-of-its-kind, dual-screen experience that helped make this one of the most successful product launches in Cheetos history.
My role: creative, art director
Videos for Nike Playlist for Kids.
My role: Creative, illustration, animation, sound effects
2021