Cheetos Halloween

A series of cheesy pranks to promote the limited edition ‘Bag of Bones’ by Cheetos.

Sonic Drive-In

TV spots featuring the iconic duo spreading the latest hot dog and tots updates.

Motorola - Droid RazrM Campaign

TV spots highlighting the new features of Motorola's newest phone.

Agency: Goodby Silverstein & Partners
CD: Adam Reeves
AD: Fabio Benedetto, Maggie Bradshaw
CW: Nancy Strange, Carter Debski

Volkswagen - New Beetle

To launch the new Beetle, we wanted to transform the car into a social device connected to your friends and the world around you. These are some print ads we made for the campaign.

YouTube - Social Single

Music has always brought people together. But never like this. To get people to download the new YouTube iOS app, we wanted to partner with Green Day and release their latest single exclusively through the new app. It was an idea that created demand for the app and required friends to come together with their phones to experience the full song.

To pitch the idea I put together a proof of concept:

Agency: Goodby Silverstein & Partners
ECD: Christian Haas
ACD: Felipe Lima, Chad Leitz
AD: Fabio Benedetto
CW: Damian Fitzgerald

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