• creative
  • illustrator
  • instagram
  • tiktok
  • about
fabio
  • creative
  • illustrator
  • instagram
  • tiktok
  • about

The Breathalyzer Bag

The first bag of chips that reminds you to never drink and drive.

My role: creative

Untitled_Artwork.png
 

Cannes Promo & Activation Lion - shortlist Cannes Media Lion - shortlist
Cannes Health Lion - shortlist
Cannes PR Lion - shortlist
Cannes Mobile Lion - shortlist
OneShow UX/UI - silver
OneShow PR - Integrated - silver
OneShow PR - Events & Experiential - merit
OneShow Intellectual & Property - merit
OneShow Innovation in Branded Entertainment - merit 
OneShow Direct - merit
OneShow Direct -Use of technology - merit
BRONZE ADC 
SILVER Andy - Promotional Products
BRONZE Andy - Corporate Responsibility 
BRONZE Andy - Printed Materials)

Agency: Goodby Silverstein & Partners
CD: Roger Baran, Sam Luchini
Concept: Fabio Benedetto / Otto Pajunk
AD:  Nomi Malik, Ricardo Matos
CW: Otto Pajunk