The first bag of chips that reminds you to never drink and drive.
My role: creative
Cannes Promo & Activation Lion - shortlist Cannes Media Lion - shortlist
Cannes Health Lion - shortlist
Cannes PR Lion - shortlist
Cannes Mobile Lion - shortlist
OneShow UX/UI - silver
OneShow PR - Integrated - silver
OneShow PR - Events & Experiential - merit
OneShow Intellectual & Property - merit
OneShow Innovation in Branded Entertainment - merit
OneShow Direct - merit
OneShow Direct -Use of technology - merit
BRONZE ADC
SILVER Andy - Promotional Products
BRONZE Andy - Corporate Responsibility
BRONZE Andy - Printed Materials)
Agency: Goodby Silverstein & Partners
CD: Roger Baran, Sam Luchini
Concept: Fabio Benedetto / Otto Pajunk
AD: Nomi Malik, Ricardo Matos
CW: Otto Pajunk