“Humorously contrasting human flatulence’s methane output with nuclear’s clean, reliable power.”
AdAge

Over half of Americans think nuclear energy pollutes the air, but the truth is it’s a safe, clean, and critical part of a carbon-free future. 
We need to shift that perception if we want the government to sign the legislation required to build more plants and secure a cleaner tomorrow.
So we’ve created Hold Your Farts Day as a cheeky way to get people talking about real clean energy and get that legislation moving.

Agency: Droga5 / AccentureSong
Client: Come Clean Coalition
Role: Creative Director