Gamers want to play more and wait less on-line. On a busy game convention wouldn't be different. Xfinity’s Waitbot 5000 was there to help.
My role: creative, art directorAgency: Goodby Silverstein & Partners
CD: Adam Reeves
AD/CW: Fabio Benedetto, Pablo RochatGold - 2015 Addy Award
Shortlist - 2015 Cannes Lions